Today’s couples register with an average of three retailers, making the current process of managing and shopping from multiple registries an outdated and incredibly limiting experience for couples and their wedding guests. The Knot looked to create a brand-new platform that would provide couples with the individuality and flexibility they want, while at the same time making it easier for wedding guests to find and shop from online wedding registries. Gift Registry 360, or GR 360, is tagged as the next generation of online gift registries and is the first opportunity for many registry retailers to make a meaningful foray into the Facebook environment.
To launch this new initiative, The Knot has partnered with five key registry retailers, Macy’s, Target, Williams-Sonoma, Pottery Barn, and Crate and Barrel.
“We believe Gift Registry 360 is the future of registry gifting because it takes the product information out of the retailer’s websites and puts it into the hands of the couple,” said David Liu, CEO and cofounder of The Knot Inc. “As more and more of our couples use social networking platforms like Facebook to communicate about their weddings, we’re creating a unique and exciting opportunity for our retail partners to make their products available at the point of guest contact where they are most likely to transact.”
The Company has plans to launch the platform on a stand-alone web presence with increased functionality in 2010.
The Knot
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